The latest research from GlobalWebIndex states that Instagram is the fastest growing social media site in the world with a 23% increase in its active user base over the last six months. In terms of overall penetration it still lags behind Facebook, YouTube, Google+, Twitter and LinkedIn which are the 5 most popular social platforms […]
With its acquisition of WhatsApp, Facebook is the leading social messaging company in all countries worldwide (except China)
According to Onavo Insights, with the exception of China, WhatsApp and Facebook Messenger are the leading social messaging app in most large markets worldwide. In most European and Latin American markets, WhatsApp reach (within iPhone users) is even above 90%.