Spain wins the World Cup, but not in telecom.
Two important telecom events took place last week. The first was the update on the spanish telecom situation reported by Spanish regulator CMT and the second was the victory of the Spanish team in the FIFA’s World Cup 2010 generating a seasonal effect (in traffic) similar to top-peak telecom traffic days (such as xmas new-year’s [...]
Value based segmentation, or how to get bottom-line results.
Customer segmentation has been around forever, and many companies have used it as a marketing tool. But in our experience, few get the bottom-line results that they should. And since most agree that all elements of a good strategy—from product design to pricing to distribution to competitive positioning—should in some way derive from the goal [...]
Posted at 8:00 AM on July 2, 2010 | leave a comment | Filed Under: Churn, Segmentation, acquisition, retention, strategic segmentation | read on
Carlos Valdecantos
