Spain wins the World Cup, but not in telecom.

Two important telecom events took place last week. The first was the update on the spanish telecom situation reported by Spanish regulator CMT and the second was the victory of the Spanish team in the FIFA’s World Cup 2010 generating a seasonal effect (in traffic) similar to top-peak telecom traffic days (such as xmas new-year’s [...]

Posted at 1:08 PM on July 12, 2010 | 1 comment | Filed Under: Company analysis, Market research | Tagged: , , , , , , , , | read on

Value based segmentation, or how to get bottom-line results.

Customer segmentation has been around forever, and many companies have used it as a marketing tool.  But in our experience, few get the bottom-line results that they should.  And since most agree that all elements of a good strategy—from product design to pricing to distribution to competitive positioning—should in some way derive from the goal [...]

Posted at 8:00 AM on July 2, 2010 | leave a comment | Filed Under: Churn, Segmentation, acquisition, retention, strategic segmentation | read on

About

Consultant Value Added is the corporate blog of mmC GROUP Strategy Consultants.

We are management consultants working in an international advisory firm with extensive experience and a strong focus on marketing, sales and business strategy, mostly acquired in the Technology, Media, and Telecommunications (TMT) sector in engagements in more than 20 countries and 3 continents.

mmC joins together a group of professional that through their experience in different sectors, companies, and functions have developed different and complementary skills. The company is lead by a management team with extensive management experience in telecommunications, media, and IT.

Please find out more about us in the Who we are? page or at www.group-mmc.com

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