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	<title>Consultant Value Added &#187; Segmentation</title>
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		<title>Consultant Value Added &#187; Segmentation</title>
		<link>http://consultantvalueadded.com</link>
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		<item>
		<title>How are teens using their mobile phones?</title>
		<link>http://consultantvalueadded.com/2011/05/25/how-are-teens-using-their-mobile-phones/</link>
		<comments>http://consultantvalueadded.com/2011/05/25/how-are-teens-using-their-mobile-phones/#comments</comments>
		<pubDate>Wed, 25 May 2011 16:11:17 +0000</pubDate>
		<dc:creator>Carlos Valdecantos</dc:creator>
				<category><![CDATA[Benchmarks]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[handsets]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[prepaid]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[teens]]></category>
		<category><![CDATA[usage]]></category>

		<guid isPermaLink="false">http://consultantvalueadded.com/?p=1631</guid>
		<description><![CDATA[Mobile usage in Prepaid is becoming more complex due to the introduction of new services and the adoption of services commonly adopted by postpaid users. At the same time, the usage patterns are changing and this process is being accelerated by the new generations, more actively adopting new services. Managing this complexity will require more [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=consultantvalueadded.com&amp;blog=3987427&amp;post=1631&amp;subd=consultantvalueadded&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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	</item>
		<item>
		<title>How to start a customer behavior analysis (part ii)?</title>
		<link>http://consultantvalueadded.com/2010/05/18/how-to-start-a-customer-behavior-analysis-part-ii/</link>
		<comments>http://consultantvalueadded.com/2010/05/18/how-to-start-a-customer-behavior-analysis-part-ii/#comments</comments>
		<pubDate>Tue, 18 May 2010 16:08:23 +0000</pubDate>
		<dc:creator>Carlos Valdecantos</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[CVM]]></category>
		<category><![CDATA[Emerging markets]]></category>
		<category><![CDATA[Customer behaviour]]></category>
		<category><![CDATA[revenue drop]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[value driven analytics]]></category>

		<guid isPermaLink="false">http://consultantvalueadded.com/?p=1347</guid>
		<description><![CDATA[It’s been a while since we wrote the article “How to start a customer behavior analysis?” and considering the success (measured in visits) of this simple post, I wanted to update that post with a detailed approach on mmC Group’s value driven analytics framework for customer behavioral assessments. Why did we decide to launch this [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=consultantvalueadded.com&amp;blog=3987427&amp;post=1347&amp;subd=consultantvalueadded&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Market research and segmentation &#8211; Part 4</title>
		<link>http://consultantvalueadded.com/2009/01/07/market-research-and-segmentation-part-4/</link>
		<comments>http://consultantvalueadded.com/2009/01/07/market-research-and-segmentation-part-4/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 10:33:39 +0000</pubDate>
		<dc:creator>Carlos Valdecantos</dc:creator>
				<category><![CDATA[Market research]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[customer perspective]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[market definition]]></category>

		<guid isPermaLink="false">http://consultantvalueadded.wordpress.com/?p=451</guid>
		<description><![CDATA[Following up the previous post related to market research and segmentation, please find next the fourh and last chapter. CHAPTER 4.    Insight into how you win and retain different customer groups &#8211; market segmentation Little of what is best in marketing theory and practice works without correct market segmentation. It is one of the most [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=consultantvalueadded.com&amp;blog=3987427&amp;post=451&amp;subd=consultantvalueadded&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<item>
		<title>Market research and segmentation &#8211; Part 2 and 3</title>
		<link>http://consultantvalueadded.com/2008/12/29/market-research-and-segmentation-part-2-and-3/</link>
		<comments>http://consultantvalueadded.com/2008/12/29/market-research-and-segmentation-part-2-and-3/#comments</comments>
		<pubDate>Mon, 29 Dec 2008 10:00:36 +0000</pubDate>
		<dc:creator>Carlos Valdecantos</dc:creator>
				<category><![CDATA[Market research]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[customer perspective]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[market definition]]></category>

		<guid isPermaLink="false">http://consultantvalueadded.wordpress.com/?p=399</guid>
		<description><![CDATA[Following with my previous post &#8220;Market research &#38; segmentation &#8211; Part 1&#8220;, please find next the second and third chapter of the essay that take care of what is the propper defintion of the market to segment and who are the key decision makers of a segmentation exercise. Best, CVA CHAPTER 2: A clear and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=consultantvalueadded.com&amp;blog=3987427&amp;post=399&amp;subd=consultantvalueadded&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<item>
		<title>Market research and segmentation &#8211; part 1</title>
		<link>http://consultantvalueadded.com/2008/12/27/market-research-and-segmentation-part-1/</link>
		<comments>http://consultantvalueadded.com/2008/12/27/market-research-and-segmentation-part-1/#comments</comments>
		<pubDate>Sat, 27 Dec 2008 10:14:03 +0000</pubDate>
		<dc:creator>Carlos Valdecantos</dc:creator>
				<category><![CDATA[Market research]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[emerging countries]]></category>

		<guid isPermaLink="false">http://consultantvalueadded.wordpress.com/?p=395</guid>
		<description><![CDATA[We are currently preparing a proposal for one of our clients with more than 10 operations across Africa. The objective of the project is to build a corporate segmentation understanding the market and client dynamics in each of the countries in which they are present. This will be done thanks to a mixed effort of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=consultantvalueadded.com&amp;blog=3987427&amp;post=395&amp;subd=consultantvalueadded&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<item>
		<title>Strategic segmentation: getting the most of customers</title>
		<link>http://consultantvalueadded.com/2008/11/21/strategic-segmentation-getting-the-most-of-our-customers/</link>
		<comments>http://consultantvalueadded.com/2008/11/21/strategic-segmentation-getting-the-most-of-our-customers/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 10:36:14 +0000</pubDate>
		<dc:creator>Carlos Valdecantos</dc:creator>
				<category><![CDATA[strategic segmentation]]></category>
		<category><![CDATA[cluster]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[CVM]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://consultantvalueadded.wordpress.com/?p=358</guid>
		<description><![CDATA[Having met several chief executives individuals during the last five days in South Africa, I got insightful feedback on one of our core business lines in most of the current engagements in mobile operators across Europe and Africa: Strategic Segmentation. While these managers told me that they were always jumping on the bandwagon to try [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=consultantvalueadded.com&amp;blog=3987427&amp;post=358&amp;subd=consultantvalueadded&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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