Consultant value added most popular blog posts in 2008


Coming to the end of the year, I wanted to make public the list of the blog’s most popular posts in 2008. The list has been produced by the wordpress’ statistics box and popularity attends to unique visits to the article (those with higher traffic are in upper positions). Case you didn’t have the opportunity to read some of them, here’s the list.

Position Post title
#1 Mobile advertising and the telco success
The recent evolution of telecommunications technology has paved the way for m-advertising to become an increasingly important element in the marketing mix in the coming years. Despite all the attention paid to m-advertising, only a few operational models have provided useful insights into this area. This may derive from the fact that the m-advertising market is in its infancy.
#2 Emerging Markets: Mobile market review – Sudan 2008
The Sudanese market is a prepaid market of over 8M subscribers and with a potential of 6-7M net adds within the next six years. 3 operators cover the total market share in 2008: Zain with almost a 50%, MTN & Sudani with near to a 25% each. Recent signs of market stagnation has been seen in the last quarters that have been…
#3 Multimedia Mobile Content Distribution value chain
The migration and distribution of multimedia web content to mobile devices has only just scratched the surface. There is expected to be an explosive growth in mobile content in the next 5 to 10 years. Revolutionary audio and video rich mobile devices capable of accessing multiple mobile and wireless networks…
#4 Emerging markets: Telecom market review – Ghana 2008
I’ve just read an interesting market review for Ghana coming from Informa. As you may probably know, Vodafone has recently arrived there as the growth opportunities are significant. My assessment on the oportunity for Vodafone was clearly stated in my previous post “Valuation is an art, not a science”. This post …
#5 Seeing ARPU decrease in your market? Stay calm…
I’m blogging just after participating in an important workshop in an African mobile operator where we are supporting them to redifine the pricing strategy towards acquisition & ARPU stimulation in the prepaid segment. One of the topics discussed was the importante that my client gives to acquisition as one the…
#6 Emerging markets: Mobile market review – India 2008
India represents a land of opportunity for operators. However, the challenges of such a vast and varied market are daunting. Find next an interesting mobile market review of India made by Informa and some additional KPIs coming from us.
#7 Loyalty programs and profitability – part 3 – Key success factors in loyalty programsA loyalty program in telecom is designed to retain customers by rewarding current consumption and behaviour (through handset replacement and promotions campaigns) while simultaneously enticing new acquisitions to change their behaviour. A combination of effective communications, promotions, perceived…
#8 Can Biodiesel compete with diesel fuel prices?
Although we are a telecom-specialized consulting boutique, we regularly conduct renewal-energies-related projects, as the business thinking and the methodologies are similar. A specific topic of interest in this matter is the Biodiesel production dilemma taking place across Europe and US.
#9 Loyalty programs and profitability – part 2: Is a loyalty program always profitable? The never-told truth of the loyalty programs
To answer this question, we should look at the relationship between customer longevity and operator’s profit per client, but it becomes clear that the relationship between loyalty and profits is by no means assured. A telecom operator executive should expect to find a positive correlation, so the important question would be…
#10 Valuation is an art, not a science. Lessons learnt of a strategic due diligence.
As you all may know, Vodafone is to expand its presence in Africa by buying a controlling stake in Ghana Telecom for £452m ($900m). The British firm will acquire 70% of the currently state-owned firm with the government retaining a 30% interest. But, how did we get to this figure? How can Vodafone be confident that they are paying the right price?…

At mmC GROUP, we are continually looking for improvement. If there’s any essay that you liked or any subject that you missed, please let us know commenting this post. Best regards to all our readers and a happy new consulting year for all.
CVA


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