New report – Americans and their gadgets
Following what I’ve been doing each time I put my hands on an interesting (and free) report, I today want to share an interested report related to american customers’ habits on connected devices and gadgets. It comes from PewInternet and I found it really intesting. Enjoy!
In recent years the digital world has expanded far beyond the desktop, and consumers can now choose from an array of devices capable of satisfying their need for “anytime, anywhere” access to news, information, friends and entertainment.
This report is based on the findings of a daily tracking survey on Americans’ use of the Internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International between August 9 and September 13, 2010, among a sample of 3,001 adults, age 18 and older. Interviews were conducted in English and Spanish. For results based on the total sample, one can say with 95% confidence that the error attributable to sampling is plus or minus 2.5 percentage points. For results based Internet users (n=2,065), the margin of sampling error is plus or minus 2.9 percentage points.