#TMTDidYouKnow – On average the entrance of a 4th mobile player generates an 11% market ARPU drop over the course of 3 quarters
When looking at 7 recent (2007-2012) cases in 7 different markets worldwide, on average, the entrance of a 4th mobile player has generated a 39% market ARPU drop over a 2 years period. On a 3 quarters period (Q-1/Q0/Q+1), this impact is of 11% on average. While in some markets the ARPU drop due to the 4th entrant was “anticipated” by the other telcos (France, Kenya, Kazakhstan), in other markets the ARPU clearly dropped in the quarter following the 4th entrant launch (SA, Niger, Congo, Albania).
Source: Delta Partners Intelligence Unit, GSMA Intelligence
More info in Delta Partners’ blog: deltapartnersblog.com
About this entry
You’re currently reading “#TMTDidYouKnow – On average the entrance of a 4th mobile player generates an 11% market ARPU drop over the course of 3 quarters,” an entry on Consultant Value Added
- March 5, 2014 / 1:02 PM