The death of SMS: What got you here won’t get you there!

An interesting post has been published in our corporate blog related to nowadays role of the SMS and the impact of the different OTTs affecting its takeup. Here’s a summary of it: 

The death of SMS: What got you here won’t get you there!

The 20th anniversary of SMS saw it outnumbered for the first time by mobile instant messaging (MIM). While SMS averaged 17.6 billion messages per day, MIM messages reached 19.1 billion on average. WhatsApp alone is expected to surpass SMS volumes by April, 2014.

This should come as no surprise. SMS has evolved little since first introduced in 1993 while the advancement of technology, mobile devices and the digital ecosystem has made messaging more enriching and engaging. The MIM platforms go beyond plain vanilla texting and achieve far greater user experience and engagement at virtually no cost.

Complete blog here:

Enjoy the reading.

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