Archive for the ‘Loyalty’ Category
- September 16, 2008 Handset replacement – What’s next? posted in Consulting, Loyalty, retention, Subsidy tagged ARPU, Handset replacement, Loyalty, retention
- August 22, 2008 Loyalty programs and profitability – part 4 – Understanding the economic traps and conclusions posted in Loyalty tagged free riders, Loyalty, loyalty programms
- August 21, 2008 Loyalty programs and profitability – part 3 – Key success factors in loyalty programs posted in Loyalty tagged campaigns, incentives, loyalty programms, promotions
- August 20, 2008 Loyalty programs and profitability – part 2: Is a loyalty program always profitable? The never-told truth of the loyalty programs. posted in Loyalty tagged costs, Customer life time, Loyalty, profitability
- August 19, 2008 Loyalty programs and profitability – part 1: Introduction posted in Loyalty tagged Customer life time, ebitda, Loyalty
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