Archive for the ‘Segmentation’ Category

• May 25, 2011 How are teens using their mobile phones? posted in Benchmarks, Consulting, handsets, Internet, prepaid, Segmentation, Social media tagged Pricing, Segmentation, social, teens, usage
• October 15, 2010 Calling Yesterday, Texting Today, Using Apps Tomorrow posted in Benchmarks, handsets, Market research, Segmentation, strategic segmentation tagged statistics, telecom, USA, youth
• July 2, 2010 Value based segmentation, or how to get bottom-line results. posted in acquisition, Churn, retention, Segmentation, strategic segmentation
• July 16, 2009 Maximizing the value of the handset base – Case study posted in cost reduction, ebitda improvement, Segmentation, Subsidy tagged handset lifetime value, handset strategy, HLTV, NPV, Subsidy
• April 16, 2009 Is there (business) life at the Bottom of the Pyramid? posted in acquisition, prepaid, retention, Segmentation, strategic segmentation tagged ARPU, bottom of the pyramid, prepaid, Pricing
• January 7, 2009 Market research and segmentation – Part 4 posted in Market research, Segmentation tagged customer perspective, market, market definition, Market research, Segmentation
• December 29, 2008 Market research and segmentation – Part 2 and 3 posted in Market research, Segmentation tagged customer perspective, market, market definition, Market research, Segmentation
• December 27, 2008 Market research and segmentation – part 1 posted in Market research, Segmentation tagged emerging countries, Market research, Segmentation