Archive for the ‘strategic segmentation’ Category

• October 15, 2010 Calling Yesterday, Texting Today, Using Apps Tomorrow posted in Benchmarks, handsets, Market research, Segmentation, strategic segmentation tagged statistics, telecom, USA, youth
• July 2, 2010 Value based segmentation, or how to get bottom-line results. posted in acquisition, Churn, retention, Segmentation, strategic segmentation
• April 16, 2009 Is there (business) life at the Bottom of the Pyramid? posted in acquisition, prepaid, retention, Segmentation, strategic segmentation tagged ARPU, bottom of the pyramid, prepaid, Pricing
• November 21, 2008 Strategic segmentation: getting the most of customers posted in strategic segmentation tagged cluster, customer, CVM, Segmentation, strategic segmentation, strategy, value proposition